LOG 02 · VIRTUALMINDS
From invisible shadow AI to a governed, measurable AI organisation.
Client · Virtualminds · adtech arm of ProSiebenSat.1 · ~200 engineers
Engagement · Strategy, governance and delivery · December 2025, ongoing
You can’t govern or accelerate what you can’t see. We made AI use visible first, then built everything else on top of it.

Kai Laufer · Virtualminds
The brief
Two hundred engineers and a genuine standing start: no sanctioned tools, no policy, no budget, no mandate. Just scattered personal AI use, invisible to leadership, the textbook shadow-AI risk. The organisation couldn’t afford to let its AI adoption stay accidental and ungoverned.
The build
We built the whole stack from zero, bottom-up, making the case to leadership and securing the strategy, budget and governance mandate to back it.
- An LLM proxy that routes and observes every request: real telemetry on tool calls, token spend and adoption per developer.
- An AI handbook: sanctioned tools, data rules with PII and GDPR out by default and secrets gated, and allowed practices.
- A rollout: 50 engineers licensed first, moved onto Claude, with a weekly training cadence in parallel.
- The controls around it: data policy, a tool-approval process and DORA and git metrics to measure outcomes.
Engineers brought under one visible, governed AI capability.
From standing start to strategy, budget, handbook, tooling and training.
Engineers in the first licensed wave, trained weekly as the tools landed.
The result
- Full visibility: real telemetry across every developer, not a self-reported guess.
- A complete governance stack built from zero in about five months.
- Measurable throughput gains, a real increase in PRs shipped.
- Happier developers, learning spec-driven and agentic workflows as the tools land.
Debrief
We led with visibility, not restriction. A proxy that surfaces what’s actually happening turns shadow AI from a blind spot into a managed, measurable capability, and gives leadership the evidence to invest further.
And we made it a change-management programme, not a tooling drop. Training, demos and pairing ran alongside the rollout, so adoption was about people, not just licences.
Want a result like this on your books?
The free assessment is how this engagement would start today: five minutes of questions and an instant pre-flight score, then a call with a founder.
Next: LOG 03 · The compliance lawyers went AI-first, with regulated EU data.